Ferrari is moving into fashion, and what better way to do so than to start with a fashion show in their hometown of Maranello, Italy. The collection, which featured 52 looks mostly classified as unisex, was designed by Rocco Iannone. The brand’s vision is to expand into the three F’s of Italian culture: Food, Fashion, and Furniture. Ferrari, hoping to be the fourth F, is making these efforts to grow their fanbase and to spread Italian culture around the world.
Just like the interior of a Ferrari car and most of the breakout collection, our boots are handcrafted with premium leather. Our newest shoe, the Wilson, is a reimagined classic loafer. Made with beautiful Teak Balthazar leather, these shoes are built to last. The Wilson’s hand sewn details make it easy to dress up or down, but no matter how you wear them you can always count on their comfort and durability from season to season.
As Ferrari aims to spread Italian culture worldwide, HELM is reinventing the American work boot. Our styles stay true to the classic men’s leather work boot, but with some added versatility. The Pablo is actually a blend of the two cultures, combining a modernized American boot and an Italian moto zipper boot. Its timeless, simplistic design makes it one of the most versatile styles. The Pablo looks good with jeans or dress pants, and is a go to boot for summer, spring, winter, and fall.