Posted on March 25, 2015 by HELM Boots | 0 Comments

Who are you? 

I'm the founder of Velvet Dust, an indie fashion & arts mag, and INTL Velvet, a production & consulting agency for fashion & lifestyle brands.

What’s you favorite pair of shoes?

A pair of sheer mesh, lucite-heeled Margiela boots. They're kind of a cult classic. I'm still in awe that I was able to find them, and I treat them like fine china, only breaking them out for special occasions when there's no chance of rain, mud, beer-spills....


I love them because they're really different - they give the illusion that you're not really wearing shoes at all, and they're a good conversation starter.

Where did you get them?

I found them at a shop in Paris called La Piscine. It's like the Nordstrom Last Call of Paris and sells off-season designer styles.

Share something that’s happened to you while wearing those shoes.

I wore them to the launch party of Velvet Dust, which was an amazing fun and surreal night.

What sign are you?


Posted in art, arts, ATX, Austin, boot, boot care, boots, brand, brands, Cancer, consulting, Dust, fashion, fashions, footwear, lifestyle, lifestyles, magazine, Maison, Maison Margelia, Margiela, MMaison Margiela, night, nordstrom, nordstrom's, production, style, surreal, TX, USA, Velvet, Velvet dust, website, women, women's boots, women's fashion, women's footwear, women's shoes, women's style, womens


Posted on March 17, 2015 by HELM Boots | 0 Comments

Who are you? 
Hi, I'm Stephanie Beard. I'm founder of *esby apparel, a women's clothing brand that's based around the idea of buy less, wear often. We make quality, effortless clothing here in the USA.

What’s you favorite pair of shoes?
My Cobra Rock boots. 

I don't love a very girly shoe and prefer men's looks. but this boot seemed to be made just for me. rugged and simple, and the cowboy boot base was slim and pointy without being overly-so. I eyed them for years online until I finally got to visit Marfa.

Where did you get them?
My first trip to Marfa. these boots are on backorder and when I visited they had pair in my size. It was meant to be.

Share something that’s happened to you while wearing those shoes?
I recently visited NYC and hardly took them off. They were so versatile. Great to see they were as perfect for the city as they are here in Austin.

What sign are you? 

* esby is currently popped up at HELM store for the week of SXSW 

Posted in ATX, austin, boots, boutique, clothing, cobra rock, culture, esby, esby apparel, fashion, girl, girls, hand made, handmade, HELM, HELM Boots, HELM Handmade, HELM store, pop up, pop up shop, Sstephanie Beard, sxsw, TX, US-Made, USA, women, women's style, womens


Posted on March 11, 2015 by HELM Boots | 0 Comments

Who are you?

Matthew Brue (Toucher of feet/fitting at Helm Boots // * Songwriter for Missio.

What is your favorite pair of shoes?

Black Justin Ropers


I found them used at a thrift store for $30 and never looked back.

Share something that’s happened to you while wearing those shoes.

Two pieces of the sole have fallen' off leaving me tripping in front of someone attractive.

What sign are you?

I'l be whatever sign you want me to be.

*Missio will be playing SXSW this year - you can see the dates, times and locations here:

Posted in American, american made, art, ATX, Austin, boot, boot care, boots, cities, fashion, fashions, film, Justin boots, Justin Ropers, Justin's boots, men's boots, Missio, Missio Music, retail, ropers, store, SXSW, TX, USA


Posted on March 05, 2015 by HELM Boots | 0 Comments

Who are you? 
Lonny Hurley graphic designer, problem solver, and occasional photo taker ( in Portland OR

What’s you favorite pair of shoes?
Daily wear is Muller Teaks with white Vibram sole, these are PNW tested and approved. That being said I think my favorites right now are a dirty old pair of shit kickin’ boots.

They just bring me back to Texas as soon as I put them on, they’re like a damn pair of Ruby Slippers. Growing up in the Cowboy Capitol of the World, Bandera, TX, I wasn’t into the country vibes.

Where did you get them?
I picked these bad boys up in a little village west of Portland named Yamhill.

Share something that’s happened to you while wearing those shoes.

Nothing spectacular has happen in these boots, a bit of whisky spilled and lines danced. I do have a good story from them Mullers though. Went on a Double RV road trip with a bunch-a-rightous fellas to Idaho and hiked 3 miles up into this cannon for a soak in near molten hot springs. I’m pretty sure you don’t walk in to Mordor alone.

What sign are you? 

Posted in American, american made, art, boots, design, graphic, graphic design, helm, helm boots, Lonny Hurley, Muller, Muller Teak, Oregon, Orgegon, Portland, sole, texas, Thunderbird, travel, TX, US-Made, USA, Vibram


Posted on February 26, 2015 by HELM Boots | 0 Comments

Who are you?

I am Matthew Arthur Bolick. Co-founder at Wright Bros. Brew and Brew and Flat Track Coffee

What are your favorite pair of shoes?

I have two favorite pairs of boots. Couldn't pick one or the other. My Redwing Beckmans were a gift I gave myself after an insane SXSW years ago. I survived it so I went to the Redwing store with no clue what I wanted. I made the right choice. They have been through a ton and still crush it on the daily. 

A little over a year ago my partners and I opened The Brew and Brew in the space that once was home to Joshua's Progress Coffee. It was only fitting for us to all own a pair of Helm. We wondered over to the Helm store (a half block from The Brew and Brew) and all walked out with a pair of Railroad Revival boots. I have taken them everywhere. They now stand on White Chisty Vibram soles. Super comfy.


I don't take care of my boots but they sure take care of me.

Share something that's happened to you while wearing those shoes.

I was rippin' around a corner in the sleet last winter on the KLX. Like a dummy. Slid out and broke my foot. If I hadn't been wearing the Redwings can only imagine how horrible it would have been. 

The Railroad Revivals have seen a ton of hiking/ trail riding/ coffee slingin'/ and maybe some Narrows trespassing. 

What sign are you?

I'm a Capricorn and have no idea what that means.


Insta : @matthewarthur

Posted in ATX, bechman, bechmans, boots, brew and brew, coffee, fashion, fashions, flat track, flat track coffee, flatrrack, food, friends, hand made, handmade, Hard Work, HELM, helm boots, HELM Handmade, HELM store, helmboots, hiking, Josh, Joshua, KLX, motorcycle, Progress Coffee, progresscoffee, redwing, SXSW, texas, travel, TX, US-Made, USA, winter, wright bros, wright brothers, wright brothers brew and brew


Posted on February 19, 2015 by HELM Boots | 0 Comments

Who are you? 

Hillary Bilheimer. I am a part time brand manager for HELM Boots. I basically come in twice a week and shout a lot. I also own and manage Casa el Pío - a small inn in Isla Mujeres, Mexico - with my husband. Come stay with us! 

What’s you favorite pair of shoes?

My Margiela ankle boots


They are so so so so soft and the perfect height with a little heel, a zipper and a cool stitch detail. I don't like fussy design and I don't like wardrobe changes so these transition from walking my dogs to fancy date dinner. Its so hard to find simple, minimal boots for women and these are perfect.

 Where did you get them?

At the Neiman Marcus Last Call on South Lamar. I am a dedicated bargain shopper. I actually got down on my hands and knees and rooted around behind the shoe racks to go through all the shoes that had fallen behind the racks to see if anything good had been forgotten back there and I pulled these out. I couldn't believe it.; BOTH boots, my size and like 9,000,000% off. I'd been coveting them for years and I found them there. That's super rare. 

Share something that’s happened to you while wearing those shoes

I've worn them a lot over the last three years so a lot has happened. I lost my father, I got a tiny dog named Nina, I helped open the HELM retail store, I made some friends, I bought some land, I traveled, I decided to move my life in a new direction, you know, the usual. 

 What sign are you? 

Sun: Pisces

Moon: Sagittarius 

Posted in American, american made, boots, brand, Casa El Pio, Chris Bilheimer, Italian, Italy, Margiela, Mexico, retail, store, texas, travel, TX, US-Made, USA

US-Made Socks

Posted on February 13, 2015 by HELM Boots | 0 Comments

When we opened the HELM Boots Store in April 2013 we naturally knew we wanted to carry socks as well. We had a dream of a Uniqlo-esque sock wall:

but we had a hard time finding enough "Made in America" socks to build our fantasy. We knew it would be a challenge because, like a lot of US Manufacturing, the sock industry has seen a rapid decline over the last 20 years. At the time, we were only able to find Zkano from Alabama and Two Feet Ahead from Georgia. Zkano is made in Fort Payne, AL AKA the former "Sock Capital of the World" and now has a story familiar to many towns once known for manufacturing. This excerpt from the Huntsville (AL) Times:

"At the turn of the 21st century, about 8,000 people worked at the 125 hosiery mills in Fort Payne, by the estimate of DeKalb County Economic Development Authority Director Jimmy Durham. Today, said Durham, the 20 or so remaining mills employ about 600, a staggering decline for a town whose economy has long relied on sock production. The most recent departure was Gildan-Prewett, which announced in February that it was closing its four mills here and transferring production to Honduras."

It's a sad story and one that has been all too familiar the last few years BUT recently we have noticed that, at least with socks, that trend may be turning slightly. In just the last 8 months we have added three sock lines to our inventory: American Trench, Richer/Poorer and Sock Club (all produced in North Carolina). We've also heard that The Hillside has added US-Made socks and Mitscoots has been building a presence with colorful sock fans as well. 

Our sock wall hasn't reached the size of our dreams quite yet but it's growing quickly and that makes us very happy. 

Richer/PoorerLos Angeles, CA based sock company. Designs based on thrift store finds and old photos. 

American Trench- Pennsylvania-based menswear. Formed when they wanted a perfect US-Made trench coat. Expanded into socks

ZkanoFort Payne AL hosiery company. Family-owned for over 30 years

Two Feet AheadSuper old family owned hosiery company in Atlanta GA. We can't keep them in stock. 

Sock ClubAustin, TX sock of the month club. We carry a selection of designs in our retail store. 

The HillsideUS-made accessories for men

Mitscoots- 100% US Made socks, give one/get one model and they employ the less fortunate. Feel good all around. 

Posted in HELM store, socks, US-Made

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