It’s more than a tagline. It’s who we are. We don’t just sell boots, we give men confidence. Confidence to take the steps they’ve never taken.
Designed in Austin, Texas.
A single step.
Back in 2009, we sold our first pair of boots. They were straightforward and built to last. Since then, we’ve spent every day perfecting the modern men’s boot.
Our goal since day one has been to create a boot that is versatile. timeless, and functional — able to be worn in the workshop or boardroom.
A classic in the making.
Quality & Craftsmanship.
There are over 153 steps involved in making a pair of HELM boots, performed by 14 master bootmakers. We’re relentless about craftsmanship and have spent years refining our process. Every pair reflects the dedication we have towards our craft and our customers.
Make it last. Forever.
We believe that everything we make tells a story. A story of quality, trust, and authenticity. We combine timeless construction methods with premium leather and materials to create a boot built with one purpose in mind: endurance.
Dedicated to the craft.BRAD DAY, PRESIDENT / JOSHUA BINGAMAN, FOUNDER / BROC WILSON, RETAIL DIRECTOR
Walk in. Stand out.
We believe in providing our customers with the confidence they need to conquer the office, workshop, or weekend. We’re committed to offering a product that gives men and women courage to take steps they’ve never taken and to live a life that’s from the ground up.
The white line.
A mid layer of rubber substrate that provides additional support and is a key identifier of a genuine pair of HELM boots. We originally started with an all white rubber sole which led to the idea of adding an additional layer of leather underneath. It’s become an integral part of our brand, a design element that separates HELM from the rest. It's a detail we're proud of and as they say, there's often a fine line between good and great.