Our Story

Man. Made.

It’s more than a tagline. It’s who we are. We don’t just sell boots, we give men confidence. Confidence to take the steps they’ve never taken.

Designed in Austin. Made in the U.S.A.

Our journey started with

A single step.

Back in 2009, we sold our first pair of boots. They were straightforward and built to last. Since then, we’ve spent every day perfecting the modern men’s boot.

Our goal since day one has been to create a boot that is versatile. timeless, and functional — able to be worn in the workshop or boardroom.

A classic in the making.

A COMMITMENT TO

Quality & Craftsmanship.

There are over 153 steps involved in making a pair of HELM boots, performed by 14 master bootmakers. We’re relentless about craftsmanship and have spent years refining our process. Every pair reflects the dedication we have towards our craft and our customers.

OUR APPROACH IS SIMPLE

Make it last. Forever.

We believe that everything we make tells a story. A story of quality, trust, and authenticity. We combine timeless construction methods with premium leather and materials to create a boot built with one purpose in mind: endurance.  

Dedicated to the craft.

BRAD DAY, PRESIDENT / JOSHUA BINGAMAN, FOUNDER / BROC WILSON, RETAIL DIRECTOR
OUR MISSION

Walk in and stand out.

We believe in providing our customers with the confidence they need to conquer the office, workshop, or weekend. We’re committed to offering a product that gives men and women courage to take steps they’ve never taken and to live a life that’s from the ground up.