The Wilson Tan
The Wilson Tan
The Wilson Tan
"Perfect in every way." - John D.
What's In A Name
Seasonally updated sock liner quote
If you are in between sizes or plan to wear the Wilson with thin socks or no socks at all, we suggest sizing down one half size.
Handcrafted in Brazil
Taking care of your footwear is critical to its life. We have identified these main products in order to keep your pair looking fresh and healthy:
- Blackrock Leather 'N Rich: Our best-selling leather conditioner; conditions and hydrates leather. Good for eliminating scuffs and creases, and a faster break-in time.
- Pure Polish (pigmented and non-pigmented polishes): Colored polish revises the color in your footwear and belts. High Shine Boot Wax will keep your footwear looking its best without affecting the color.
- Otter Wax Leather Sealant: seals out and repels moisture, keeping your leather healthy. Reapply when water no longer beads after it hits treated spots.
When taking care of suede footwear, these products can help protect and clean:
- Shoe Keeper - Suede Protector Spray: Easy-to-use spray protects your fine suede and nubucks from stains and damage.
- Otter Wax Suede Cleaner: A nourishing alcohol-free treatment suitable for use on all types of suede and nubuck to remove stains, blemishes, and odors.
- Tampico Suede Brush: A versatile brush that's great to have since it can be used to clean a wide variety of fabrics, leathers, and suedes. Natural bristles are relatively stiff, allowing to scrub away dirt and debris, but soft enough to not scratch leather or pull at the threads of fabric.
Here are some other helpful accessories:
- Cedar Shoe Trees: our shoe trees help keep your footwear looking its best by absorbing moisture between wears, and during longer periods of storage.
- HELM Shop Rag: Made of 100% indigo cotton, this cloth is a great companion when using waxes, polishes, and sealants.
We conveniently recommend the best blend of care products for each pair of footwear after you add it to your cart. Note: pop-up blockers must be disabled in order to see HELM's recommendations.
Shipping, Exchanges & Returns
We offer free standard shipping on all U.S. domestic footwear orders, or any order placed that exceeds $50.
HELM will gladly accept exchanges on unworn and unused HELM footwear within 30 days of purchase and will cover the cost of shipping for all U.S. domestic orders. If you wish to make an exchange, please visit: helm.happyreturns.com and select the "Exchange" option. Choosing this option will allow you to tell us what you'd like to have sent in place of our original order.
- All exchanges must include a proper return authorization number on the shipping box in order to be processed. The return information will be assigned at helm.happyreturns.com.
- Exchanges will ship once the original purchase being returned arrives at the HELM Returns Office.
- Footwear must be unworn and in perfect condition in original shoe box. If boots have been worn, we are unable to accept an exchange.
- Gift cards are not eligible to be returned or exchanged.
- Free shipping on all U.S. domestic orders.
- Customer is responsible for shipping and customs on all international exchanges.
HELM will gladly accept returns on unworn and unused HELM products within 30 days of purchase & will cover the return shipping on all U.S. domestic orders over $50 by providing a prepaid return label. If you wish to make a return, please visit: helm.happyreturns.com
- All returns must include a proper return authorization number on the shipping box in order to be processed. The RMA number will be assigned at helm.happyreturns.com.
- Footwear purchase may be refunded within 30 days of the purchase date on the receipt.
- Refunds will be issued in the form of payment used to make the original purchase. Refunds can take up to 3-5 business days to reflect on credit or debit card accounts depending on the bank associated with the card.
- Footwear must be unworn and in perfect condition in original shoe box. If footwear has been worn, we are unable to accept a return.
- Any original shipping costs will not be refunded although we do offer free return shipping on all U.S. domestic orders over $50 by downloading a prepaid shipping label through our returns and exchange portal.
- Customer is responsible for shipping and customs on all international returns.
- Items marked "Final Sale" are ineligible to be returned.
Our Loyalty Program
The HELM Crew is free to join, and it's your ticket to savings, exclusive access, sneak peeks, and unique experiences. You start earning Crew Points with your first purchase.
Every dollar spent earns you at least one Crew Point. We'll give you 100 points just for signing up, and more points for engaging with the community.
Being in the Crew isn't just about saving. You'll be among the first to know about sales, new releases, and exclusive events.
The perks get bigger at our VIP HELMSMEN Tier, including a password-protected private shopping experience, wear-testing raffles, and design feedback on future products.
We make Footwear for Life. Styles designed for every occasion, and made to last. But we aren't just here to sell boots and shoes. We are in endless pursuit of impeccable design and unmistakable, life-defining experiences; the coolest places, the most delicious food, the perfect soundtrack for every moment, fascinating people, and the partners who share in our pursuit to find these things.
There are more than 153 steps involved in making a pair of HELM footwear, performed by 14 master cobblers. We're relentless about craftsmanship and have spent years refining our process. Every pair of HELM reflects the dedication we have towards our craft and customers.
Everything we make is inspired by a story and a place. We want our footwear to be as long-lasting as the culture that inspired it, and we combine timeless construction methods with premium leather and materials to create footwear built with a purpose, and shoes made to endure the years, for people who take care of them. HELM footwear is meant to be worn for life.
We want every HELM purchase to be deeply meaningful to each customer, and our commitment to excellence lasts beyond checkout. We are here to serve you with unparalleled customer service and inspire you with tailored customer experiences, and share with you the things that inspire us, like we do in our iconic weekly Saturday Six.
Our goal since day one has been to create footwear that is versatile, timeless, and functional — able to be worn in the workshop or boardroom. You can spot every pair of HELM by its signature white midsole.